HELPING BRANDS
BECOME TRULY
CONTENT-FIRST
Our mission is to help companies develop the brand strategy and the creative content to succeed in a market that is ever evolving, fast fragmenting, and unapologetically content-first.
Our in-house brand strategists, creative content-makers and production specialists help clients create content that not only moves and influences, but also drives engagement and action.
BRAND STRATEGY
CREATIVE AND CONTENT DEVELOPMENT
WORLD-CLASS PRODUCTION AND POST-PRODUCTION
CLIENTS
CONTENT. CONTENT. CONTENT.
In a business environment where product differentiation is narrowing to become almost non-existent, content has once again become king. It is through brand storytelling and meaningful content that companies now engage customers and build brand advocacy.
Modern audiences thrive on speed and diversity, and our agency is no different. You will find nothing templated in the solutions we provide our clients. We help clients smash through the looking glass, briskly set up the no-brainer channels, analyze real audiences, identify additional relevant platforms for your segment, develop a content strategy that brings your social channels to life – while our in-house studios create all the content needed to drive meaningful audience engagement.
CONTENT IS KING
Crucially, we are an agency that helps clients to create the content needed to bring a brand strategy to life. That content is created by our in-house team of content-makers and production experts, located in our agency studios in China and in London. With a range of talent drawn from the entire Chinese-speaking world and from backgrounds that are as diverse as the audiences themselves, they are tasked with not only being your brand creators, but also your brand advocates.
WORLD-CLASS PRODUCTION
Our agency studios are equipped with state-of-the-art production equipment and facilities to help clients create branded content with world-class production values. At present, we shoot the majority of our content using cinema-grade 8k cameras, coupled with the latest in LED lighting and camera rigs, opening up new possibilities in the creation and post-production process.
OUR TEAM
We're talkers who enjoy the talking, but who really thrive for our clients when we do the walking. We're made up of in-house creatives, content makers and production specialists – the very best international talent and homegrown Chinese creative talent to create the branded content that will set your brand apart and drive engagement with your audience.
OUR AGENCY CULTURE
M&L was set up with the vision of being the most talent-centric agency culture in the Chinese-speaking world. We believe that the successful recipe for delivering great work for clients relies on investment in people, and investment in innovation. At the heart of the agency are learning and career progression processes that equip every team member with international-level creative thinking ability, creative process management skills, creative team leadership skills, and the mindset of a creative innovator.
Constant reinvestment in state-of-the-art equipment such as cinema-grade film cameras, and office environments that are hubs for creative workshops, seminars and thought leadership, empower the team to constantly stay on the cusp of creativity and world-class production standards. Ultimately, it makes M&L a place where talent wants to stay, and clients want to come.